“Michelle’s comprehensive understanding of how to navigate through the protocols and often conflicting agendas of multiple stakeholders has been invaluable in the work she has done for me, where government agencies and research institutions are sometimes uncomfortable bedfellows with commercial parties. An added complexity is that she is typically promoting early stage, technology based ventures where she has consistently demonstrated the capacity to grasp the core scientific principles and synthesise them into simple messages that will attract the attention of the media.
Michelle has always achieved and often exceeded my expectations in terms of securing media coverage for the ventures I work with. I recommend her without any reservations to any organisation looking for quality PR support particularly in complex situations.”
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