Auzion AuziRack and Wholesale Launch

Posted on by Michelle

One of our ongoing clients, Auzion Solar Power, is an environmentally friendly solar company that advocates sustainable living. Auzion’s philosophy of innovation extends from research and development of clean, green renewable energy to business strategies to develop and grow the solar industry. Wanting to introduce a new and exclusive product to the marketplace and to launch the wholesale division of their company, Auzion turned to us to create a launch event.

Event goal: To introduce Auzion’s Wholesale Kits and AuziRak Mounting System and to build awareness of their commitment to research and development of solar technology innovations and consolidating their reputation as leaders in the industry.

Approach:
1. To hold an event on Wednesday 23rd March 2011 to launch Wholesale department, showcase the new AuziRack Mounting System to local solar companies and industry affiliates.
2. Build the Auzion profile within the industry and the community using our established media contacts and Australia’s leading media databases to gain media coverage before, during and after the event.

Results:
The launch was a huge success, with more than 50 people from the industry attending and attracting media coverage from WIN TV, Channel 7, the Sunshine Coast Daily and the Weekender Sunshine Coast with a further 12 media articles in local and industry specific media publications.

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