OneVentures
September 19, 2011
OneVentures is a venture capital firm specialising in the investment of emerging Australian technology companies in the cleantech, telecommunications, information technology, new media and life sciences sectors.
Founded in 2006, OneVentures is managed by a team of highly skilled partners with strong scientific backgrounds, extensive offshore experience and networks that together work to support the commercialisation of Australian research and development.
Situation: In August 2011, OneVentures announced they were to lead one of Australia’s largest ever investments – AU$15m, in start-up biotechnology company, Vaxxas Pty Ltd. The investment was to fund the commercialisation of a new needle free vaccine delivery technology, the Nanopatch™.
Client Goal: To promote their new investment venture with Vaxxas Pty Ltd and the Nanopatch™ by obtaining media coverage Australia-wide with focus on achieving appearances in prominent publications include The Australian and Financial Review.
Our Approach: We created a series of hard-hitting media releases, each with a different angle to suit a range of media outlets. The release was then distributed to media outlets across Australia to our leading national targeted database and personal contacts.
The Results: Instantly, the media release was ‘snatched up’ by journalists from around the country and overseas, and in just one week achieved 75 appearances across a spectrum of mediums including television, radio, print and online.
The release featured in outlets including:
• AAP Newswire
• Nasdaq
• The Australian
• The Age
• Sydney Morning Herald
• Channel Ten National News
• ABC National News
• Channel 9 national news
• Ninemsn
• Business Review
• Australian Financial Review
What the customer said:
“Michelle’s comprehensive understanding of how to navigate through the protocols and often conflicting agendas of multiple stakeholders has been invaluable in the work she has done for me, where government agencies and research institutions are sometimes uncomfortable bedfellows with commercial parties. An added complexity is that she is typically promoting early stage, technology based ventures where she has consistently demonstrated the capacity to grasp the core scientific principles and synthesise them into simple messages that will attract the attention of the media.
Michelle has always achieved and often exceeded my expectations in terms of securing media coverage for the ventures I work with. I recommend her without any reservations to any organisation looking for quality PR support particularly in complex situations.”
Anne-Marie Birkill
General Partner, OneVentures
