Working with Frank and Dixon, Ryan shot and edited over 90 videos for Campbell Newman promoting various LNP policies. The YouTube channel was a new strategy in positive political advertising with ten of the segments being screened on the Ten network to a total audience of over one million people over ten nights.
The YouTube channel attracted 83 000 views over four weeks. The Brisbane Times called the segments the best commercials of the recent election campaign. The channel also helped to reinforce the party’s policy announcements developing a strong following among members of Queensland’s media.