Our Public Relations Services

We can help you through the confusing maze of communication, by providing everything from one-off advice, to comprehensive on-going support including content creation from video to professional newsletters, brochures and other publications to speech writing, increasing your company’s profile, media and crisis management and media training to ensure you can handle any media situation.

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Media Relations

From one-off media releases to on-going campaigns, we can draft and distribute media releases to journalists and publications throughout Australia and New Zealand. With access to leading up-to-date media databases and excellent contacts, and our own wide international network developed over more than 20 years, your news will be strategically broadcast to best reach your target audience/s.

It’s not just about sending out releases though, we also liaise closely with journalists to achieve results that ensure great stories reach your target audiences. We are proud to say we have never sent out a release that hasn’t been published and work tirelessly to achieve excellent measurable results.

To see some of our most recent media releases, check out our dynamic news blog which allows journalists and bloggers to get all the media they need including media releases, high-res images and video, or share direct to their social media networks at the click of their mouse. This resource is just another reason why we have such success achieving media results for our clients.


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Community Relations

Working with local communities is vital to many businesses and organisations. We work to establish strategic two-way communications with communities to ensure they are engaged and positively involved.

As communities come in a range of different forms we use a variety of tactics to meet your objectives and reach and communicate with them from one-on-one meetings to public meetings, sponsorships as well as direct communication and education campaigns.


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Newsletters, E-Newsletters or other communications

We can draft, design and manage the production of any regular communications from start to finish ensuring a professional finish as well as giving you time to concentrate on your day-to-day business without neglecting your relationships with your clients and target audiences.

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Strategic Plans & Ongoing Management

For clients who want to make a continuing impact and ensure their reputation is the best it can be we can develop and implement strategic Public Relations plans, incorporating on-going activities and events. The plans can include a list of agreed services, with the cost spread over an agreed period.


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Video Communications

Video is one of the best communications tools we have and professionally produced video can communicate even complex concepts quickly and effectively in a world where people are bombarded with content. We can help you strategically use video to tell your story and connect with your target audience. Find out more about our Video Production services.


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Website and Social Media Management

Online communications and social media are integral to today’s fast-paced way of life, so we can assist with strategy and planning and also manage implementation of all your online communications, to ensure they achieve real results.

Social media is a vital tool for business communications but it is critical to consider it as a part of your overall communications strategy, integrating the messaging and target audiences to attract so that it can be measured as part of your overall PR & Communications goals.

We can work with you to establish goals and objectives for your social media engagement to help keep everything focussed and can assist with developing content schedules and guidelines for staff. We can provide everything from set-up or a social media audit, to training, social media advertising, engagement assistance or full social media management.

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Email Marketing

To ensure email communications are professional, we provide clients with RIPR Mail, our email marketing solution. The system, which can be self-managed or managed by our team, and allows the design of professional looking emails, which have real impact, while also being completely measurable. The system can incorporate your branding, great imagery and video while also integrating social media triggers and being spam compliant. It can also be used to create polls and surveys as well as managing event RSVPs and much more. To find out more check out our Email Marketing pages.

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Speech and Copy Writing

Whether you are representing your organisation and speaking at an important event or need copy for websites, brochures, newsletters or other promotional materials we can custom prepare professionally written copy to suit.


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Complementary Services

We offer a range of complementary services to our clients to help ensure your message is consistent.

These services include:

  • Graphic Design
  • Printing
  • Website Design
  • Website Content Management


Need our expertise?
Email us or call today on 07 5445 2633

Want to find out more? Check out these case studies of our work:

Launching Australia's first Swim with Humpback Whales Experience

We were able to generate media coverage with a reach of more than 25 million people, and an advertising equivalency value of more than $1.9million in just five months.

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“Make the Most of the Moment” Community Engagement

We successfully engaged the Sunshine Coast community and tourism operators to embrace the "Make the Most of the Moment" concept being promoted to visitors to the region through a mix of community engagement meetings, media relations and endorsement of local influencers.

Read More

Generating Media Coverage for Venture Capital Invesmtment

Within one week of organising and staging a media conference that met the needs of multiple stakeholders including investors, the new company, government and academia, coordinating media opportunities and sending out a series of media releases customised for different media outlets where achieved coverage in more than 80 media outlets in Australia, the US and UK.

Read More

See what Reflected Image can do for you. Contact Us Today