Small Business Builder Program

Think of us as your own personal PR & Marketing Department!

There are a lot of clichés and motivational statements around in the small to medium business world – ‘work smarter, not harder’ is just one example. But sometimes its practical expert help you need.

You are the expert in what you do, whatever business you are in, but that doesn’t mean you have all the skills to run every aspect of your business – PR and Communications is a specialised and rapidly changing field and we want to help you.

This is why we have developed our Business Builder Program – it basically means we join your company and assist with PR, Communications and Marketing advice, as well as doing some of the work for you, so you can as the saying goes work smarter, not harder and get the results you want to achieve.

The program has a few different levels depending on the amount of support you need but all include strategic advice and planning assistance to help ensure you are more focused in the PR, communications, marketing and advertising you do, which helps to ensure you get better more cost-effective results.


The work we do can cover everything from social media communications, marketing and advertising, media relations, direct promotions to your existing customers, advertising, competition development, video promotions and more.

These programs can work by themselves or as a platform including third-party advertising, weather on social media, Google or other advertising, with additional PR services available to Business Builder clients at special rates so you can multiply the results you are achieving.

All programs start with a “Communications Audit” – we sit down and go through what you are currently doing to promote your business, and then develop a strategic plan – starting with your goals and objectives, identifying who your target audiences are and how to reach them and then developing tactics that suit your objectives and your budget.

Then we will work with you to implement the program and meet regularly to review progress and plan the next steps – helping to ensure you get results.


Program Levels & Inclusions

Program Level Program Inclusions Program Length Program Cost
PR Starter
  •  Communications Audit meeting and report
  •  Monthly strategy session and planning advise on DIY tactics

6 months


12 months

$400+gst per month


$360+gst per month

PR Accelerator
  •  Communications Audit meeting and report
  •  Monthly strategy session and planning advise
  •  Three hours of assistance with program implementation per month

6 months


12 months

$600+gst per month


$540+gst per month

PR Power
  •  Communications Audit meeting and report
  •  Monthly strategy session and planning advise
  •  Six hours of assistance with program implementation (or equivalent services)

6 months


12 months

$1000+gst per month


$ 900+gst per month

Optional Extras

If you want to supercharge your PR campaign you can take advantage of additional RIPR services at special Business Builder Member rates.  Below are some examples but the special rates apply to all our services so just ask for more details.

Program or Product Cost
RIPR Mail – our email marketing program – use to send emails and offers to your customer databases – log in any time, easy to use, includes social media integration, complete tracking and reporting and is spam compliant.
Click here for full schedule of pricing.
From just
$11+gst per month
RIPR Mail starter pack – development of up to three customised email message templates using your branding $250+gst
Business Biography Video – communicate directly and personally with your potential customers and clients is key and professional video cuts through the communications clutter – videos are viewed 94% more of the time and visual messages are processed 600,000 times faster than text. Even better when videos are professionally produced, people are more than 3 times as likely to watch the video to the end so you get your message across.  The business biography video tells your story, allowing people to get to know you and be attracted to your business.
Includes shoot (up to 3 hours) and half day edit including titles, and royalty free music and one client revision.
Ask us for more information or to see samples.
From $800 +gst
Media release – preparation, distribution and follow up of a media release promoting your business or product.

Sunshine Coast only – $900+gst ea
(usually $1000)

Australia Wide – $1250+gst ea
(Usually $1350)

Media monitoring – ensure you see all the coverage you get from your media relations, whether it be locally or throughout Australia.
Print and online only
Print, online and broadcast (TV & Radio)
*Broadcast clips include a summary of story or mention – video or audio clips can be obtained at additional rate

Sunshine Coast only – From $150 per month or release

Australia Wide – From $250 per month or release

Introduction to Facebook for Business – Two to three-hour session that will teach you the basics of how to use Facebook to promote your business.


  • what Facebook is and how it works
  • how to build a Facebook page including sizing images for your profile, cover images and posts
  • how to use the Facebook Pages and messenger apps
  • how to post images, videos, create offers, events and more
  • the basics of how to interact and encourage positive engagement and reviews.

$250 per person

(Discounts available for small groups)

Strategic Social Media Communications – Three to four-hour session that will teach you how to use social media strategically to communicate with your customers or audiences, engage with them and generate sales, without wasting time just ‘doing’ and hoping for the best.

Learn how to:

  • identify your customers or target audience/s
  • set clear communications objectives to keep you on track
  • create compelling content efficiently and how to use hashtagging and other techniques to increase your reach
  • effectively engage with your followers positively
  • increase your reach through strategic sharing and social media advertising
  • create a Content Calendar – make your social media engagement more strategic and never be stuck for ideas again
  • use Scheduling to make your life easier
  • use Insights and measurements to ensure you reach your objectives.

$400 per person

(Discounts available for small groups)

See what Reflected Image can do for you. Contact Us Today