Knowledge Bank Articles

Does drinking enhance your ability to paint? An analysis on the growth of alcohol infused creative workshops from a professional artist

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Prudence Coburn

It’s no secret that during the peak of COVID lockdowns many of us started either exploring our hobbies or dabbling in a few more alcoholic drinks in the evenings. In many cases, we did both of these things, which leads me to our topic… Paint and Sips. With these workshops ticking the boxes of being Social, creative and fun, it’s no wonder that Paint and Sips are coming out of the pandemic bigger than ever.

Hello Life Changing Fresh Meals on Demand

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Melissa Farmer & Connor Davies

“What’s for dinner?” Does a day go by without this question being asked multiple times in any household? With the incredible pace of life in the 21st century, the last thing we have time for is planning, shopping and cooking dinner. It is in consumers’ best interests to want quality, tasty and nutritious meals that fit into their busy lifestyles. This is where HelloFresh steals the show, meeting consumer demands with their amazing meal kits that take the hassle out of nightly meals.

Pack Your Briefcase, It’s Time for A Getaway

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Carlie Tough

The increased work pressures and need for a holiday as we recover from COVID-19, will see a new travel trend, workcation, emerge. COVID-19 has changed the world dramatically. After being trapped at home for 2 years, people are itching to get back out and travel again. For most, this is not a problem as they saved money by not going out as often. However, people worry about taking time off and travelling for 2 or 3 weeks at a time. A solution to this is to take a workcation. Imagine sitting on a beach, sipping a cocktail whilst participating in a zoom meeting with your colleagues who are back in the office!

The Rise of Meal Kits in Our Society

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Sarah Rogers

Meal kits are subscription-based food services, where pre-planned ingredients are sent to customers with recipe cards to be assembled by the consumer. Meal kits’ popularity in Australia has grown tremendously in recent years. There are many factors that have led to the surge of uptake of meal kits, but the main driver is our lifestyle changes. These lifestyle changes have been attributed to the COVID-19 pandemic, our work-life balance, and the rising cost of living. Together, these elements have created a market allowing meal kits to expand vastly and become a growing trend within the community.

Meal Kits and the Kids

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Ashleigh Kaye

We’ve all heard of them before, but not everyone has tried the “easy meals” fad that has been growing steadily for the last decade. These make-at-home meals differ from the pre-cooked, heat-and-eat type. They utilise a choice of recipes and then deliver those recipes chosen. You then receive the ingredients and recipe cards to your door ready for you to recreate the meals yourself. There are multiple companies that offer these helpful and time-saving products such as Dinnerly, Hello Fresh, Every Plate and Marley and Spoon. Is one better than the other? That probably comes down to personal choice.

Meal Kits: Eating Away at our Environment?

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Chloe Knight

Ahh, meal kits. A parent’s saving grace, a uni student’s shining star, and a child’s chance to stop eating that sloppy, day-old, steamed vegetables (shh, mums, dads, I won’t tell anyone!). Meal kits. In other words, delicious food is delivered directly to your door. No need to go to the supermarket, no crowds to bustle through, nothing but peaceful bliss and delish! But what if I told you right now, that by purchasing these convenient and tasty ready-to-go meals, you’re encouraging the everlasting destruction of our planet? Yeah, I know, it sounds like a big price to pay when you just wanted to eat some good food, but this is reality.

Drone Deliveries: Sounds Cool, but is it Good?

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Bita Ardebili Fard and Sarah Parsons

Drones are not only environmentally friendly, but they will also help save you time and money!

In this fast-paced world that we live in, everyone is always busy and on-the-go, and people usually don’t have enough time to get through everything that they need to do during the day.

eSports and their target audiences have done it again

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Kiara van der Waal

Throughout the pandemic, eSports has become one of the top trends for the age group 18-34 years of age. Since Fortnite was released in 2017 and it has skyrocketed the media. Even if you do not play it, you will most likely know what it is. According to gallantway.com.au , within two weeks of its release, it had 10 million users. It became one of the most popular eSports around the world of gamers, no matter who you were, your friends, family, or even the people you walk past in the shopping centre all know what Fortnite is.

What is a PR & Communications audit and why are they important

trainingA Public Relations and Communications Audit is an opportunity to take time out and review all your communications and ensure they are working for you.

First, we start by reviewing or establishing some PR Goals and objectives and also identifying or reviewing who your most important target audiences are.

Our new Dynamic Website provides gateway for media

ripr-website-imageProviding great quality content for journalists and bloggers has always been one of the keys to our success and now in a saturated market place, where journalists are under ever increasing pressure, we are doing everything we can to make their jobs easier.

That’s why as with everything we do, we are putting our clients first, showcasing their news direct from our new dynamic website’s home page and making it easy for people to share that news.

 

Content remains king

Newspaper-stackIn the past decade, the online world has begun to progressively mimic a battlefield, with millions of companies all vying for the top spots in search results.

Prior to 2012, the websites that ranked highest in the search results were often those that were irrelevant to your search criteria and obtained their top spot through ‘cheeky’ webspam tactics such as keyword stuffing and hidden back links.

Should you choose an in-house Public Relations manager or use an external PR consultancy?

By Michelle Smytheman, BA (Jour/Comm), Grad Dip Mrkt Mgt, MA (Prof Comm) MPRIA

content_prWhether to hire an in-house public relations/marketing officer or to use an external consultancy is a question a lot of organisations face, particularly small and medium sized   businesses, not-for-profit and other organisations that have restrictive operating budgets.

There are pros and cons to both options but overall, particularly in a situation where you are choosing between having just one PR person on staff or using an external agency it is more cost-effective to use an agency.

Harnessing the power of social networks

social-media-istock_91556625_webWith more than 800 million Facebook users worldwide and a further 10,000 Australians signing up everyday, it is no wonder that social media has been a ‘hot topic’ in the last couple of years.

With the vast number of social media sites out there like Youtube, Twitter, LinkedIn and now Google+, navigating your way through the social media maze and keeping ‘on top’ of the latest trends can be a difficult task.

The importance of high-quality video

video-production1Video is one of the most powerful communication mediums and has continued to grow in popularity over the past two decades.

With the introduction of the Internet and now social media, video over the last ten years – and particularly in the last few – has become the single most-utilised method to gather information. In fact, according to a recent study, video now accounts for HALF of all web traffic, making it the most popular form of communication online.

Strategic well thought out Public Relations is vital in a competitive climate

Graph downPublic Relations and marketing are often identified as the first port of call for the budget cutting razor gangs that an economic crisis necessitates, but this could in fact be the worst decision you could make.

With the country in the grips of an economic crisis that could slip into a recession, most companies are quite rightly taking a long hard look at their bottom line, but public relations budgets should be protected and expanded, not slashed.

Forming PR strategy

reflected_imageWhat are your goals and objectives?  What is your point of difference? What makes you different from your competitor? What is it you want to achieve from your communication?  Think specifically about this from the point of view of reputation and relationships.

Who is it that you want to reach?  Where are they? Why them? It helps to be specific here, break your customers or clients up into key groups.  You need to identify basic demographic information such as how old they are, what they do, and how much they make, but also what they enjoy, what they read or watch and how they prefer you communicate with them?

What to look for in a PR consultant

Standing outLike any industry, there is a broad range of public relations assistance out there but if you don’t know what to look for, you might not get what you need.

The usual rule of research applies here.  Ask prospective consultants about their experience and training, professional memberships such as being a member of the Public Relations Institute of Australia, and the types of companies and clients they represent.

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