Coast parenting company hits mark with new book in the US

innovation centre logo“The Triumphant Child: Caring for your new born: How to enjoy the first 60 days as a new mom”, the latest book by Sunshine Coast-based parenting company, Sixty Second Parent, has only just been launched but already it has won the prestigious Disney iParenting Media Award for ‘Outstanding Product’ in the US.

The second book in the Triumphant Child™ Series, launched just a year ago, offers expert medical advice and practical parenting solutions for new mums in that critical first 60 days, and was written due to popular demand after the first book, “The Triumphant Child: A Practical guide to raising two, three and four year olds”, was launched.

Sixty Second Parent CEO Steve Huff said the books followed on from the development of the company’s informative and interactive parenting website –

He said operating out of the University of the Sunshine Coast’s Innovation Centre, Sixty Second Parent had thrived in it’s first 18 months of operation.

“The initial idea came about when experts Dr Olson Huff and his daughter in law, Nicole Rawson-Huff created a series of radio messages called the One Minute Parent in 1997. They were a hit and so we decided to take the business to a new level,” he said.

“Its fantastic that the books and the website have been so well received and we are very excited about be acknowledged by Disney iParenting.”

After years of content creation and researching the target sector, the business then launched in 2008 the website and is now continuing with the development of the series of practical parenting books.
Steve said choosing to primarily target the U.S market – where Dr Huff is a leading paediatrician – we believe we are able to communicate with a larger segment of their target customers.

“Running the business from the Innovation Centre is perfect,” Steve said.

“We have everything we need to run our business in the U.S. from right here on the Sunshine Coast with the benefits of a fantastic lifestyle, that’s the beauty of technology.”

The new book, Caring for your newborn: How to enjoy the first 60 days as a new mom, Dr. Olson Huff and Nicole Rawson-Huff, Eds.; Soft cover; Nonfiction; $19.95 U.S. ISBN: 978-0-9822841-2-4 is available to purchase, with Australian shipping options at the book series’ new website

What people say about the books:
“Everything you need to give your baby the best start in life…an essential for all new moms.”
David T. Tayloe, Jr., MD, FAAP
President, American Academy of Pediatrics

The University of the Sunshine Coast’s Innovation Centre runs a Business Incubator and Business Accelerator to aid the start-up and growth of knowledge based businesses on the Sunshine Coast, through providing high-tech office space, mentoring, networking opportunities and business development support.

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