Communicating directly with Customers
DEPPRO are depreciation specialists, assisting commercial and investment property owners to claim thousands of dollars in depreciation on their tax returns. DEPPRO work closely with a long list of professional accountants and real estate firms to provide clients with an all inclusive and better service.
Client Goals: To directly target accounting and real estate contacts nationwide in order to build business relationships and foster potential partnerships and to utilise these relationships to market DEPPRO and its services to these business’s clients.
Our Approach:
- Revise media strategy
- Consolidate Deppro contact information into a targeted database.
- Implementation of well-formatted and targeted E-newsletter and Print Newsletter to be distributed to and through businesses who service investment and property owners such as tax agents, real estate agents and accountants.
The Results: We worked with DEPPRO between 2007 and 2012 and after each quarterly newsletter, they see a marked increase in depreciation orders and enquires in the week following the each newsletter distribution period. Due to demand from industry an Annual of the articles is also produced because DEPPRO has become recognised as a leader in the provision of information. In 2011-2012, we have also assisted DEPPRO to establish and promote more than half a dozen strategic alliances with referrers within the industry.
