The new company, Traffika Asia, in Hyderabad, is a real coup for Traffika which has made a huge impression in the Australian market since its launch a little more than two years ago.
Traffika Australia’s Managing Director, Matt Forman said this new partnership would not only demonstrate the quality of their business, services and brand to a new market but would also provide Australian clients with the opportunity to extend their reach into Asia and vice versa.
Traffika Asia will service areas of South East Asia including India, Malaysia, Singapore and Thailand. The new team will be led by entrepreneur, Traffika Asia CEO, Dinesh Jain, a former Google employee with more than 5 years of Adwords and Google Analytics experience. Prior to joining Traffika Asia, Dinesh managed the Google Analytics Agency Partner program in the Asia Pacific region. Dinesh also holds a Masters of Business and IT from the University of Melbourne.
“With Dinesh’s experience working with digital agencies throughout the Asia Pacific region he understands what makes agencies successful and deliver superior client results,” Matt said.
Dinesh said he chose Traffika because they shared the same mission and values in business with Traffika’s focus on client results and service.
“Traffika’s systems and business model are ahead of the curve and set the standard for other agencies to follow”.
“Asia is an emerging market and so there is a huge opportunity to help businesses find new customers and grow their business,” Dinesh said.
“Traffika Asia will start out as a team of six but we are anticipating that number will double by the end of the year,” he said.
Traffika specialises in helping businesses drive quality online traffic to their online presence, and convert that traffic to bottom line results. Since it’s launch in Queensland, Traffika Australia has grown to be considered one of the top digital marketing agencies in the nation, attracting large clients including Bond University, Lorna Jane, Alibaba.com and Sunsuper.
Traffika’s rapid growth in the industry could be due to its unique underlying business philosophy that achieves great results for their clients every time and for their strategic approach, which carefully measures the effectiveness of every tactic they use.
“At Traffika, we are ‘results driven’, motivated by the success created by the campaign and achieving results clients expect rather than focusing on increasing client spend and commissions,” Matt said.
“It is astonishing to see just how far the business has come, and once we are successful in Asia, who knows where we will set our sights next,” Matt said.
“I am confident that with Dinesh leading the Traffika Asia team, it will follow along the same success path of Traffika Australia,” he said.