Online marketing firm, Traffika has formed a digital partnership with the Asia-Pacific Centre for Franchising Excellence, to help build and support Australia’s growing franchise sector through social media.
The partnership follows Traffika’s own franchising success, launching Traffika Asia in India earlier this year.
Traffika’s Managing Director, Matt Forman said online marketing and in particular, social media, was transforming the franchise sector, providing a greater reach to consumers and prospective franchisees for a fraction of the traditional costs.
“In April 2011 alone, there were 453,000 searches on Google Australia for franchisee opportunities,” Matt said.
“Social media has become a popular medium for franchise development and consumer marketing, allowing businesses to make instant meaningful connections, extend their reach and tap into new markets,” Matt said.
“Networks like Facebook and LinkedIn offer various franchisee recruitment opportunities and can give businesses a serious ‘competitive edge’,” Matt said.
The Asia-Pacific Centre for Franchising Excellence, an extension of the Griffith Business Faculty, works together with industry, government and professional associations to offer research, education and training to further the franchise sector, within Australia and Internationally, and inform policy.
As part of the partnership, Traffika’s Director Matt Forman will be sharing his franchise expertise at the 2011 Franchise Forum – ‘Rebuilding franchise Profits Program’ held on Friday, 27 May at the Griffith University’s South Bank Campus. Beginning at 2:15pm to 3pm, the session will focus on using social media to help find potential franchisees.
“Social media has become a forum for consumers to discuss brands and find local deals,” Matt said.
“For businesses, this means that there is a real time opportunity to engage directly with their customers, fix potential issues and offer time and location sensitive deals,” Matt said.
Traffika specialises in helping franchise grow through social media, search engines, online advertising and web analytics. Since it’s launch in Queensland, Traffika Australia has grown to be considered one of the top digital marketing agencies in the nation, attracting large clients including Bond University, Lorna Jane, Alibaba.com and Sunsuper.
For more information about Traffika or how to use social media to help find potential franchisees, check out Matt’s blog at http://www.franchise.edu.au/matt-forman-s-blog.html.