Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.
By Emma Scanlan
Although awareness of environmental issues has become more prominent, only 15% of Australians are familiar with the term “circular economy”. The circular economy has emerged as a powerful trend that has become intertwined with the theoretical concept of sustainable marketing. In this blog, we will explore the emerging trend of the circular economy, its principles, and how it links to the relevant marketing theory of sustainable marketing.