Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By William Dunphy

You may have noticed that there has been a sharp increase in the number of content creators and influencers recently.  There are currently more than 45 million professional content creators as well as over 162 million amateur creators in 2024. But this surely cannot happen by coincidence so why has content creation become so big? Due to technological advancements, posting online has become a lot easier. 60.42% of the world owns at least one smartphone.

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Vanessa Ledbury

Amidst Covid-19’s constraints, a wave of trends took over the world—endless TV binges, whimsical diets, and impromptu online splurges. Amongst this, a heartwarming shift unfolded: with falling birth rates and Millennials postponing milestones, pets stepped in, becoming cherished companions in the absence of traditional family roles.

According to researchers like Dr. Rita Eichenstein, a paediatric neuropsychologist at Cedars-Sinai Medical Towers in Los Angeles, human beings have an innate desire to love and reproduce. However, in this digital era where social medias substitute real relationships, humans are lonely. 

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Yarin Barrett

Wellness travel has become an important part of the global tourism industry. The main aim of this form of travel is to promote physical and mental well-being.

The COVID-19 pandemic has seen people reassess their thoughts on health tourism. Factors such as a highly stressful workplace and fast paced living with a desire to slow down and simplify life have seen the emergence of wellness tourism as part of the growing wellness industry. One of the main reasons wellness travel has become an emerging trend is because of the increasing awareness of health, stemming from the rising occurrence of chronic diseases. This emerging trend is set to boost the wellness industry worldwide.

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Marissa Leijen

Has your feed on social media been consumed with “Top 5 Side Hustles to Start” or “Easy Ways to Make Money”? From drop-shipping, online surveys, and freelancing to delivering food, side hustles are becoming more popular especially online. The hashtag #sidehustles is number 15 of the top hashtags in the financial service category on the popular social media platform, TikTok. With over 3,000 videos posted within the last 120 days, the emerging trend has likely appeared on your “For You” page. So, what has got everyone wanting to start a side hustle?