Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Lea Wickremeratne

Reconciliation describes a growing movement within the Australian cultural and political macroenvironment, that involves repairing relationships between non-Indigenous and Indigenous Australian communities and building a shared future with mutual goals in mind to benefit all Australians. This movement has been gaining traction over recent years,^{(1) (2)} especially with the proposed Indigenous Voice to Parliament. If successfully implemented, the Indigenous Voice would provide a platform for Aboriginal and Torres Strait Islander people to have a say in matters that affect them, including policies and legislation related to small businesses.^{(3) (4)}

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Amber Henry

With the rise of globalisation, individuals are now more aware than ever before of how their actions affect both the environment and society. The UN Sustainable Development Goals (SDGs) have taken centre stage in recent years as a crucial step towards sustainability worldwide. In this piece, we will explore what these goals entail. We will highlight their importance and explore ways everyone can contribute to achieving them. It’s imperative to note that the SDGs are not just about environmental sustainability, but also social and economic development.

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Megan Edwards

When looking at the United Nations (UN) Sustainable Developmental Goals (SDGs) it’s easy to feel overwhelmed. I don’t blame you, there are 17 of them in total and the nature of some of the goals feels bigger than what the average Aussie could achieve in their lifetime. For example, ending world hunger. However, goal 12, ensuring sustainable consumption and production patterns, is something that a lot of Australians are already doing or at least are curious about and leaning towards.

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

The new kid on the block in how we discover our music.

By Julian Kelly

No matter how much things change, some things stay the same. Such can be said for music, which has always been, and will remain, a way for individuals and groups to establish and mould their personality. What has changed though with music, is the methods of discovering it. Gone are the days of discovering music through MTV and destroying your parent’s computer internally with platforms such as Limewire. In an increasingly technologically dependent world full of brand collaborations and influencers, the ability to discover new artists, new music, and new expressions of personality has never been easier.

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Mikaela Wilson

Why spend money on marketing when an app can do it for you? The upcoming artists best friend when it comes to music marketing.

What if I told you, an emerging artist, that within minutes of uploading a new song you could reach thousands of people, propelling your music career from bedroom artist to Coachella headliner. That just a small sound bite of your song will reach the ears of current fans, new fans, potential fans and even the ‘haters’ who may end up helping promote your music for you. This is exactly what the highly addictive app TikTok is making possible for upcoming artists all over the world.

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Sam Elliott

Tiktok mania, the ever-growing trend burst onto the scene in 2016 and has become a staple for many young Australians in particular. Now we pose the question, is Tiktok merely a video sharing platform, or is it much more? Should up and coming music artists be taking advantage of the app which so many teens and children are fixated on? Well creators of Tiktok believe there is more to this app than meets the eye.

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Brody Smith

Do you ever feel the need to question if a brand is being honest with you? In the car industry especially, it’s common to just believe what you’re told and not dive deeper. When buying a new car all you really need to know is the price, fuel consumption, features, safety and sustainability. What if I told you some car brands do quite well to hide the specs. Think about it, has the amount of carbon emissions your car releases ever bounced around your mind? Trust me, after this you’ll want to follow my 5-step to-do-list to ensure you get what you’re paying for!