Brisbane mobile innovator takes out top award

ilab logoBrisbane-mobile location-based software developer Locatrix Communications has taken out a 2009 Australian Computing Society Queensland ICT Award for the Whereis® Everyone system they developed with Telstra.

Locatrix Communications CEO Mark White said they were delighted to win the Telecommunications Award for the Whereis® Everyone web and mobile phone application that allows friends to locate each other and find places to meet using their Telstra mobile phones.

“The system really is fantastic and allows people to find friends and convenient locations where they can catch up,” Mr White said.
Locatrix, which operates from Queensland Government owned i.lab incubator at Toowong, first developed the mobile Whereis® Everyone application in 2006 and last year helped Telstra launch the web-based version of the application.

i.lab Chief Executive Officer Anne-Marie Birkill congratulated Locatrix on receiving the award.

“i.lab works closely with all our client companies to grow their innovative ideas into strong and sustainable businesses and Locatrix is a perfect ambassador for our program,” Ms Birkill said.

“In their three years at i.lab, Locatrix has developed and commercialised their product and established a fantastic partnership with one of Australia’s premier telecommunications companies,” she said.

Ms Birkill said by providing flexible office space, mentoring by industry experienced professionals and entrepreneurs, skills development and networking opportunities and business development support, i.lab was encouraging investment in new technology-based companies and creating knowledge-based jobs for Queenslanders.

Mr White commented that the success of Whereis® Everyone was down to the exciting range of uses for consumers including being able to share  locations with friends and family, help them connect and share experiences as well as find nearby places to meet, like at a coffee shop, restaurant or bar.

“Whereis® Everyone can send you alerts when your friends or family members are near, and allows you to see any or all of their locations on a map, either on a single mobile screen or from the website,” Mr White said.

He said the application works on any Telstra Next G™mobile.

Mr White said winning the award was fantastic recognition for the Locatrix team and was also evidence of the rapidly growing interest in mobile social networking applications beyond sites like Facebook and MySpace.

Mr White said that unlike tracking applications, Whereis® Everyone gives subscribers full control over whom they share their location with.

“Locatrix and Telstra take the privacy of users very seriously,” he said, adding that safeguards were used to make sure no mobile user is located without their consent.

For more information about Locatrix visit and for more information about Whereis® Everyone visit

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