Articles

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Harnessing the power of social networks

Posted on January 9, 2012 by Jacinta

With more than 800 million Facebook users worldwide and a further 10,000 Australians signing up everyday, it is no wonder that social media has been a ‘hot topic’ in the last couple of years. With the vast number of social … Continue reading →

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The importance of high quality video

Posted on January 9, 2012 by Jacinta

Video is one of the most powerful communication mediums and has continued to grow in popularity over the past two decades. With the introduction of the Internet and now social media, video over the last ten years – and particularly … Continue reading →

Strategic well thought out Public Relations is vital in a competitive climate

Posted on November 30, 2011 by Michelle

Public Relations and marketing are often identified as the first port of call for the budget cutting razor gangs that an economic crisis necessitates, but this could in fact be the worst decision you could make. With the country in … Continue reading →

Forming PR strategy

Posted on March 7, 2009 by Michelle

What are your goals and objectives?  What is your point of difference? What makes you different from your competitor? What is it you want to achieve from your communication?  Think specifically about this from the point of view of reputation … Continue reading →

What to look for in a PR consultant

Posted on February 21, 2009 by Michelle

Like any industry, there is a broad range of public relations assistance out there and if you don’t know what to look for, you might not get what you need. The usual rule of research applies here.  Ask prospective consultants … Continue reading →