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Meal Kits: Eating Away at our Environment?

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Chloe Knight

Ahh, meal kits. A parent’s saving grace, a uni student’s shining star, and a child’s chance to stop eating that sloppy, day-old, steamed vegetables (shh, mums, dads, I won’t tell anyone!). Meal kits. In other words, delicious food is delivered directly to your door. No need to go to the supermarket, no crowds to bustle through, nothing but peaceful bliss and delish! But what if I told you right now, that by purchasing these convenient and tasty ready-to-go meals, you’re encouraging the everlasting destruction of our planet? Yeah, I know, it sounds like a big price to pay when you just wanted to eat some good food, but this is reality.

Drone delivery

Drone Deliveries: Sounds Cool, but is it Good?

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Bita Ardebili Fard and Sarah Parsons

Drones are not only environmentally friendly, but they will also help save you time and money!

In this fast-paced world that we live in, everyone is always busy and on-the-go, and people usually don’t have enough time to get through everything that they need to do during the day.

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eSports and their target audiences have done it again

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Kiara van der Waal

Throughout the pandemic, eSports has become one of the top trends for the age group 18-34 years of age. Since Fortnite was released in 2017 and it has skyrocketed the media. Even if you do not play it, you will most likely know what it is. According to gallantway.com.au , within two weeks of its release, it had 10 million users. It became one of the most popular eSports around the world of gamers, no matter who you were, your friends, family, or even the people you walk past in the shopping centre all know what Fortnite is.

What is a PR & Communications audit and why are they important

trainingA Public Relations and Communications Audit is an opportunity to take time out and review all your communications and ensure they are working for you.

First, we start by reviewing or establishing some PR Goals and objectives and also identifying or reviewing who your most important target audiences are.

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Our new Dynamic Website provides gateway for media

ripr-website-imageProviding great quality content for journalists and bloggers has always been one of the keys to our success and now in a saturated market place, where journalists are under ever increasing pressure, we are doing everything we can to make their jobs easier.

That’s why as with everything we do, we are putting our clients first, showcasing their news direct from our new dynamic website’s home page and making it easy for people to share that news.

 

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Careful management of media relations is the key to getting great results

media_interviewAt Reflected Image PRoductions we provide our clients with a number of different services, one in particular is Media Relations.

In this article, we will be discussing media relations and its role within Public Relations. Media relation refers to the relationship a company develops with journalists.

Content remains king

Newspaper-stackIn the past decade, the online world has begun to progressively mimic a battlefield, with millions of companies all vying for the top spots in search results.

Prior to 2012, the websites that ranked highest in the search results were often those that were irrelevant to your search criteria and obtained their top spot through ‘cheeky’ webspam tactics such as keyword stuffing and hidden back links.

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Should you choose an in-house Public Relations manager or use an external PR consultancy?

By Michelle Smytheman, BA (Jour/Comm), Grad Dip Mrkt Mgt, MA (Prof Comm) MPRIA

content_prWhether to hire an in-house public relations/marketing officer or to use an external consultancy is a question a lot of organisations face, particularly small and medium sized   businesses, not-for-profit and other organisations that have restrictive operating budgets.

There are pros and cons to both options but overall, particularly in a situation where you are choosing between having just one PR person on staff or using an external agency it is more cost-effective to use an agency.

Harnessing the power of social networks

social-media-istock_91556625_webWith more than 800 million Facebook users worldwide and a further 10,000 Australians signing up everyday, it is no wonder that social media has been a ‘hot topic’ in the last couple of years.

With the vast number of social media sites out there like Youtube, Twitter, LinkedIn and now Google+, navigating your way through the social media maze and keeping ‘on top’ of the latest trends can be a difficult task.

The importance of high-quality video

video-production1Video is one of the most powerful communication mediums and has continued to grow in popularity over the past two decades.

With the introduction of the Internet and now social media, video over the last ten years – and particularly in the last few – has become the single most-utilised method to gather information. In fact, according to a recent study, video now accounts for HALF of all web traffic, making it the most popular form of communication online.

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