Symple Steps To Starting A Business

IClogo1CMYKKicking off the second series of Enterprise Tuesdays for 2009, Annette Sym – best selling author and award winning businesswoman – will share her ‘Symple steps to starting a business’.

At the next Enterprise Tuesday event on Tuesday 25 August from 4-6pm at the University of the Sunshine Coast’s Innovation Centre, Annette will provide practical information and tips for new and emerging businesses.

For those who have a great business idea but are unsure where to begin, Annette will present her ‘Symply too good to be true’ success story. Annette commented “the reason I’m sharing my story is to show that with the right attitude you can achieve anything”.

Annette added “turning an idea into a business can be daunting, I’ve learnt many lessons along the way and want to inspire others to take their dream and create a business”

Annette is an acclaimed, multi-award winning businesswoman and entrepreneur, having won, among many other accolades, the Telstra Australian Government and Queensland Government Micro Business of the Year Awards in 2004.

Colin Graham, Innovation Centre CEO, commented “Annette Sym is a great example of a local entrepreneur and successful businesswoman. Her case study can offer practical insights for emerging entrepreneurs on how to start a business”

This event is the first of the final three Enterprise Tuesdays for the second semester of 2009 and is open to local entrepreneurs, business owners and USC staff and students.

Enterprise Tuesday, inspired by a program of the same name at the University of Cambridge, is free to attend and includes a presentation by a successful entrepreneur to inspire entrepreneurship in the local community.

Enterprise Tuesday is also a great opportunity to meet and network with like-minded business owners, start-up company directors and emerging entrepreneurs.

These events are an initiative of the Enterprise Program run by the Innovation Centre in collaboration with USC. As part of this program, the University’s Faculty of Business now offers an Entrepreneurship Minor comprising of four courses for students interested in starting their own business.

The Innovation Centre’s 2009 Enterprise Tuesday series is proudly sponsored by Westpac.

To register your place at the next event on 25 August visit www.innovation-centre.com.au.

Demystify the black art of web-based business

Everyone talks about using the Internet and social IClogo1CMYKnetworking to make money and grow their business but for most business people web-based business development this opens up an unknown and confusing world.

But the University of the Sunshine Coast’s Innovation Centre is going to demystify the black art of the online world in a one-day intensive seminar, presented by experts in the field who know the secrets to using the Internet for business development.

The Digital Futures program, on Friday 4 September, will provide insight into capitalising on Web 2.0, the new evolutionary stage of the Internet, and using websites to generate revenue. The experts will also look at profiting from business traffic.

Colin Graham, Innovation Centre CEO said that there were currently more than 1.6 billion Internet users and although there was a huge amount of information online, the web remained a massive untapped resource available to anyone.

“There are over 190 million websites, with web usage increasing every day but using the online world to grow your business and maximise profit remains a black art so Digital Futures is an opportunity to learn those skills and reap the benefits,” Colin said.

Steve Huff, from Sixty Second Parent, has extensive business experience gained both on and offline, and will draw comparisons to each within his session – The Business Model, in order to question what it really meant to go online.

“Too often, people have an online presence that is not used to its highest capabilities, and it does not become a profitable tool for the company. The Internet is constantly being advanced and it is up to us to keep up with it,” Colin said.

With years of experience within the marketing field, Yean Cheong, Director at Mitchell Communications Group, will highlight the importance of Building Your Online Strategy in her presentation.

Colin said that strategy was key to maintaining a productive presence online and was important in order to identify the outcomes from your investments and to meet the desired results for the future.

Russell Bullen, director of Online Marketing Collective, will share his knowledge of online technologies and the moving trends that impact on the digital world. He will help participants to become more conscious operators through his presentation The Situation and Taking Business Online.

Digital Futures is not only about maximising online opportunities but also, driving, capturing and converting traffic, which will be the focus of a presentation by Matt Forman, Managing Director of Triffika. Edmund Pelgen, the founder of Market Reach, will then discuss the strategies to put in place in order to Evaluate, Improve, Retain and Grow business.

Colin said that Digital Futures was for anybody that has a website or an online presence, particularly businesses. “It provides the advice needed to use the web as a productive business tool instead of a dormant space.”

Digital Futures will be on Friday, September 4 2009 at Sunshine Coast Innovation Centre. Tickets are $295+GST but if you book and pay before August 14, you will receive a $50 discount. As part of your registration you will also receive a complementary Online Strategic Consultation with Russell Bullen, of the Online Marketing Collective, valued at $150, as well as a complementary Optimising Your Site for Google consultation with Matt Forman, of Traffica, valued at $150. (Conditions apply) To register visit the new Innovation Centre website – www.innovation-centre.com.au – or call 07 5450 2600.

New Innovation Centre website will help prepare business for economic recovery

IClogo1CMYKThe new Innovation Centre Sunshine Coast website is a virtual environment that can take entrepreneurs from ‘zero to business hero’, regardless of what stage of their business development they are at.

The site – www.innovation-centre.com.au – is not just an open door to the Innovation Centre, a University of the Sunshine Coast company, it is also a virtual bonanza of business information to help anyone with an idea, at whatever stage of their business development, to business success.

Innovation Centre Entrepreneur in Residence Nigel Hall said the new website offered invaluable information and resources to everyone from people who have not yet started to develop their idea through to business owners, whether start-ups, home-based, family or small businesses.

“These businesses often face difficulty growing – they may lack the confidence, experience, skills or resources and market-know how to move ahead or it may be that they lack an external impartial sounding board to support them,” Mr Hall said.

Mr Hall said while economies world-wide continued to face massive challenges, he believed now was the time for entrepreneurs to get moving on their plans so that when the economy shifts they would be best positioned to reap the benefits.

“While there are still some tough times ahead, when the economy turns around it could happen very quickly and businesses need to be set up and ready to meet the demands that will bring,” he said.

The Innovation Centre is already home to 28 businesses, mainly in ICT, Clean Tech and Creative Industry sectors, and the new website opens up the Innovation Centre’s wealth of business experience and insights to a wider local, national and international audience.  Other resources can be added to the ‘Zero to Hero’ framework and the Innovation Centre is already considering submissions from other expert bodies.

“One of the great features on the site is our 10-step Zero to Hero program, which offers specific insights and practical tips for everyone from dreamers – people who are still to put their ideas on paper, to Hero – a business which is consistently producing profits and spare cash, with new products being developed to secure future markets,” Mr Hall said.

“This really is a great resource for growth oriented businesses and we have developed it because we are committed to support local business and the development of the region’s economy, particularly in the development of the Clean Tech, Digital, Creative and Knowledge-based industry sectors.”

Mr Hall said the Zero to Hero program allowed people access to information and 40 practical articles from business leaders in areas such as business planning, human resources, sales, online marketing, finance, marketing and strategic planning.
“The new website demonstrates the depth of practical experience and knowledge associated with the Innovation Centre, one of the fastest growing innovation hotspots in Australia,” Mr Hall said.
He said in addition visitors to the site could also check out the many businesses already based at the Innovation Centre and get details about upcoming business development programs and courses.
To check out the new website and get more information about the Innovation Centre and the Zero to Hero program, visit www.innovation-centre.com.au, phone +61 7 5450 2600 or email innovationcentre@usc.edu.au.

Auzion

Reflected Image productions produced this video for use at trade shows and online for Sunshine Coast based company

Auzion who provide innovative energy solutions for homeowners.

[vimeo]http://www.vimeo.com/5834224[/vimeo]

Auzion putting people in control of their energy usage

Auzion_Logo 09Auzion, a Sunshine Coast-based sustainable energy company, has developed a revolutionary new product that puts people in complete control of the energy they use.
Launching the AUZiMAX today, Auzion managing director Mark Leckenby said the AUZiMAX could reduce a household’s energy consumption by as much as 20%.
Mr Leckenby said Auzion, which also provides solar energy systems, was passionate about helping people to be more sustainable.

“We want to create a simple way for people in a fast-paced world to make a difference without the inconvenience that is often associated with being ‘sustainable’ or ‘green’,” he said.
Mr Leckenby said the AUZiMAX is a monitoring device that allows customers to see not just how much energy they are using as a household, but also where in the house and at what times they consume the most power.

He said added to a solar photovoltaic grid connect system, or even installed by itself, the AUZiMAX went further than other products available.

“It doesn’t just give you a total energy consumption rate, it gives you the details, allows you to set an energy budget and can send you alerts to help keep you on track.”

“The AUZiMAX allows the home owner to log into a web portal to monitor their energy usage, set automatic email alerts on excessive consumption, and enable smart switching of loads to maximise the amount of solar energy fed back into the grid. On the web portal, homeowners can also at a glance monitor the levels of renewable and conventional power they are using.

“The software also provides a breakdown of where they are using the energy and when it is being used and allows the homeowner to set an energy budget, which will trigger automatic email and SMS alerts to tell them when they are getting close to the limits they set,” Mark said.

He said Auzion preliminary research had shown the AUZiMAX saved customers an additional 20% energy saving, on top of the savings from the solar power installation.

Auzion are also assisting people wanting to install solar systems, by stepping in to support homeowners who missed out on the Federal Government’s solar rebate, by offering their own grant that means customers won’t pay more.
Mr Leckenby said while the industry and homeowners were surprised by announcement on June 9, that the Government was transferring to the new Solar Credit Scheme immediately instead of on June 30 as expected, Auzion was committed to ensuring those who wanted to adopt solar power could.

“We want to support the Government in the transition to the new scheme, which is due to be considered by Parliament as part of the Renewable Energy Target (RET) legislation in August so we are offering our own rebate on any systems we sign up from June 10, subject to the passage of the RET legislation,” Mr Leckenby said.

For more information about Auzion’s solar energy systems and the AUZiMAX, visit www.auzion.com.

Sunshine Coast company develops unique IT solutions for researchers worldwide

IClogo1CMYKData Scientists, a company specialising in the development of IT solutions for researchers, has just returned from the successful international debut of its new open source software solution, OccIDEAS.
Based at the Innovation Centre Sunshine Coast, Data Scientists launched OccIDEAS at the leading international conference for health researchers, the 42nd annual meeting of the Society of Epidemiological Research (SER) in Los Angeles.
OccIDEAS was developed by Data Scientists for the Univeristy of Western Australia, for the purpose of increasing the accuracy in determining links between people’s occupation and the risk of getting cancer.
Data Scientists managing director Troy Sadkowsky said previously to determine the likelihood that a person has been exposed to a hazardous environment, an epidemiology expert would have had to individually read through each questionnaire response.
“But with the OccIDEAS program, the researcher can set rules in the system which automatically analyze which participants of the study have possible exposure or not.” Mr Sadkowsky said.
He said experts attending the SER meeting were very impressed by the program and its potential applications.
“A number of researchers stated that the application would have been perfect for their recent study and they wished they could have heard about OccIDEAS sooner” Mr Sadkowsky said.
Data Scientists are providing installation and support of OccIDEAS to the Breast Cancer, Enviornment and Employment Study (BCEES) being conducted by the Western Australian Institute of Medical Research (WAIMR).
This study will use OccIDEAS to assist in identifying environmental and employment risk factors for breast cancer.
“We estimate that OccIDEAS will save the researchers at least 30% of their time in making exposure assessments,” Mr Sadkowsky said.
“Attending the SER meeting was a great opportunity for us to see what international experts thought of OccIDEAS.  We have returned with lots of potential new clients and interest in the product so we are really enthusiastic about delivering it,” Mr Sadkowsky said.
Innovation Centre chief executive Colin Graham said it was great to see Innovation Centre clients like Data Scientists achieving recognition on the world stage.
“The Innovation Centre, a University of the Sunshine Coast company, is dedicated to the development of the region’s economy and companies like Data Scientists are exactly the type of businesses we work to assist in their development.”
“The Sunshine Coast needs to establish stronger knowledge based industry because it will create local jobs and provide career paths for local young people on graduation from the university,” Mr Graham said.
“The Innovation Centre offers competitive, state-of-the-art offices, with a great location close to the university and to the business and technology precinct to be developed across the road,” he said.
“Not only can companies access students from the university, they can locate themselves at what is becoming the ICT, Green Tech, creative and knowledge based hub of the Sunshine Coast.
For more information about the Innovation Centre Sunshine Coast visit www.innovation-centre.com.au, phone +61 7 5450 2600 or email innovationcentre@usc.edu.au.
For more information about Data Scientists visit www.datascientists.com or visit www.occideas.com for more information about the new IT tool.

PR expert to share knowledge with writers

WARM Coast logoSunshine Coast writers will have the opportunity to learn about promoting themselves and their work at a special workshop at Noosa Library in July.
The Sunshine Coast Literary Association workshop, to be presented by Sunshine Coast public relations director and university teacher Michelle Smytheman, will help writers take the next step in their journey – promoting themselves and their work.
“Writers are incredible people and it is important that they get the opportunity to share their work with others so I have created a workshop that will give them the skills and tools to do that,” Michelle said.
During the Promotion: The Next Step to Literary Success workshop, Michelle will share the knowledge she has built up during her 15-year career in public and media relations, and journalism.  As director of Reflected Image PRoductions, Michelle understands the importance of effective communication and maintaining positive relationships with media.
“In a world where people were bombarded with news and advertising it is sometimes difficult for people to get their story out there but there are some simple skills and tools that can help whether you are looking to promote yourself in your local community or further afield,” Michelle said.
The 3-hour workshop will enable authors to develop their own Public Relations campaign from start to finish.
The workshop will help participants learn about:
•    Developing a Public Relations campaign
•    Successfully writing for the media.
•    Knowing who to contact with your story.
•    Developing effective interview skills.

Reflected Image PRoductions and the Sunshine Coast Regional Council proudly support this event.

WORKSHOP DETAILS:
WHEN:    Saturday 18 July 2009
WHERE:    Noosa Library
TIME:        9.30-1.30pm
COST:    Sunshine Coast Literary Assoc Financial Members $50, Non Members $60
Bookings:    Book and confirm by payment before workshop: phone 5471 6739 or 5443 6727 or email pamh@ozemail.com.au.
Numbers are limited so REGISTER EARLY!

Sym to share secrets to overcoming obesity

STG logo (purple&pink)Australians are continuing to get fatter with the percentage of overweight and obese people increasing from 38% in 1990 to 53% in 2005.
That’s a huge increase and with 68% of men and 55% of women now overweight or obese Annette Sym is more passionate than ever to help people lose weight and improve their health.
With more than half Australia’s population now overweight or obese, low-fat cookbook icon Annette Sym is continuing to help people fight the battle of the bulge with an exclusive one-day Weight Loss and Wellbeing Workshop in August.
Having just returned from the ‘fattest’ nation on earth – the US – the best selling author of the Symply Too Good To Be True series of low-fat cookbooks, Annette is even more dedicated to ensuring that Australia, the second ‘fattest’ nation does not win that particular race.
Annette, who has already helped thousands of Australians to lead healthier lives, will spend a day with workshop participants sharing her weight loss secrets.
“While launching my first US book this year I have done a lot of travelling so I am really excited to be home for a few months and to be presenting this workshop,” Annette said.
The Symply Too Good To Be True Weight Loss and Wellbeing Workshop is an opportunity to discover how to turn frumpy into fabulous, just as Annette did more than 17 years ago, losing 35 kilos.
“Losing my weight really turned my life around because then people encouraged me to write my cookbooks and now I really love the fact that I am helping thousands of people become healthier here and now in the US as well,” Annette said.
Having maintained her healthy weight range for over 17 years, Annette has also built a multi-million business.
“I turned my greatest weakness – food – into my greatest strength and I want to help other people do the same.
“It is a wonderful feeling to have a positive impact on people’s lives and I feel blessed to be able to share what I have learnt with others, that are struggling with their own weight,” Annette said.
Annette said that it only takes one-day to make the decision to change your old habits and to gain invaluable tools to make new habits for life.
What to expect at the Weight Loss and Wellbeing Workshop:
•    Be taught by Annette Sym on how to prepare an easy 3-course meal that contains less than 11g of fat and learn her invaluable cooking tips.
•    Find out the 4 things you need to know about fighting weight.
•    Gain helpful tips on how to fight your habits and regain control over your life.
•    Become an expert on how much fat & calories to have each day.
•    Learn the secret to making exercise fit into your busy life.
•    Motivational tips on staying on track during your weight loss journey.
The workshop will be at Alexandra Park Conference Centre on the Sunshine Coast on August 2nd and costs just $95 (incl. GST) and includes morning tea, lunch, afternoon tea & workbook.
“I am really excited to be running another workshop on the Sunshine Coast and to be able to share the knowledge that I have gained during my journey over the last few years; particularly my experiences overseas,” Annette said.
The Symply Too Good To Be True workshop will provide the motivation and drive to regain your life, and provide the tools to reach your goals.
For more information about any of Annette’s books or to make workshop bookings, call 07 5445 1250 or visit www.symplytoogood.com.au

Annual Breakfast honours Bloomhill volunteers

Colour LogoBloomhill Cancer Help will acknowledge more than 400 volunteers for their commitment and support of the Sunshine Coast based charity, through a Volunteers Breakfast at the Buderim Centre on June 27.
The annual breakfast will acknowledge those who generously offer their time to support the Centre, by presenting the 28 expected attendees with certificates to recognise their assistance to those living with cancer and their families.

Alex Bert, Volunteer Coordinator said that the Volunteer Breakfast was only a small way of thanking the many volunteers, some who have been with Bloomhill for years and even since its foundation in 1997.

“The volunteers are a vital part of Bloomhill’s work within the community and we couldn’t do what we do without them,” Alex said.

The gourmet breakfast will begin at 8:00am on Saturday the 27th of June at the Buderim Centre and will be followed by a presentation of certificates.

Alex said that certificates would be presented to volunteers of 5 and ten years service, during a special ceremony conducted by Bloomhill President, Geoff Morton AM and Bloomhill Vice-President, Jenny Carroll.

The recipients of certificates for 5 years of service include: Audrey Balley, Pam Buchanan, Cora George, Ruth Buchanan, Beryl Bugenhagen, Rosemary Clark, Anne Clemens, Ellen Copenech, Marlene Ferguson, Judith Laws, Heather Michelson, Barbara Turner, Ethel Weston, Shirley Dalley, Val Porter, Ann Thornton, Carole Williams, Jennifer Fisher, Rob Matchett, Lynn Menzies, Lorraine Quinn, Maurice Rowson, Elaine Thompson, Christine Winn and Bill Van Motman.

The recipients of certificates for ten years of service include: Maureen Clark,Margaret Jones,Marian Silver
Bloomhill President, Geoff Morton AM said that he was extremely grateful to the hundreds of volunteers and said already in 2009, volunteers had contributed more than 30,000 and driven more than 52,000km.

In 2008 the total volunteer hours completed was 41,400 or 863 per week, covering more than 70,000km.
Raelene Boyle, a long-term supporter and Bloomhill patron, offered her thanks to everybody that has supported and offered their time to Bloomhill Cancer Help over the years.

Bloomhill would like to acknowledge the donators, who are making the Volunteer Breakfast possible. Donations have come from: Garry Crick Auto Group; Suncoast Foods;  Mick’s Meat Barn, Warana; Erbachers Fruit & Vegies, Diddillibah; Suncoast Flowers, Kawana; Party People, Maroochydore; Brumby’s Mountain Creek; Tree Houses Restaurant, Montville; Natural Food Store, Forrest Glen; and The Caf @ Coolum.

If you are interested in becoming a Bloomhill volunteer, please phone Alex at the Centre on 07 5445 5794
A special thank you to everyone who contributed to the success of the Volunteer Breakfast.

Bloomhill puts on a show for Christmas in July

Colour LogoLike a ray of warm winter sunshine, Bloomhill Cancer Help are putting on a 60s show for Christmas in July.

The special fundraising dinner at Headland Golf Club on Wednesday 15 July 2009 will include a Christmas buffet dinner and a great line up of entertainment.

Event organiser, Peter McAllister said it would be a great night.

“The line up includes performances by duet ‘Gary and Brian’ who play ballads and Bee Gees music, comedy duo ‘The Drama Elves’, sixties band ‘Pete and the Cruisers’ and ‘Elvis’,” Mr McAllister said.

“Everything will be decked out in true Christmas tradition and the buffet will feature all the favourite Christmas fare so it will be a great opportunity for friends to get together for a great winter Christmas experience,” he said.

Mr McAllister who moved to the Sunshine Coast a few years ago said he organised the fundraiser because he saw the importance of the work Bloomhill did for the Sunshine Coast community.

“The support they give to people with cancer and their families on the Sunshine Coast is vital and I thought organising a great night out for people would be a way we could all support this very worthy cause,” he said.

Tickets to the Christmas in July 60s Party, from 7pm on Wednesday 15 July, are $45 per person and available from Bloomhill Cancer Help, 58 Ballinger Road, Buderim or by phoning 5445 5794. Bookings are essential and must be received by 10 July.

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