Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Melissa Farmer & Connor Davies

“What’s for dinner?” Does a day go by without this question being asked multiple times in any household? With the incredible pace of life in the 21st century, the last thing we have time for is planning, shopping and cooking dinner. It is in consumers’ best interests to want quality, tasty and nutritious meals that fit into their busy lifestyles. This is where HelloFresh steals the show, meeting consumer demands with their amazing meal kits that take the hassle out of nightly meals.

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Carlie Tough

The increased work pressures and need for a holiday as we recover from COVID-19, will see a new travel trend, workcation, emerge. COVID-19 has changed the world dramatically. After being trapped at home for 2 years, people are itching to get back out and travel again. For most, this is not a problem as they saved money by not going out as often. However, people worry about taking time off and travelling for 2 or 3 weeks at a time. A solution to this is to take a workcation. Imagine sitting on a beach, sipping a cocktail whilst participating in a zoom meeting with your colleagues who are back in the office!

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Sarah Rogers

Meal kits are subscription-based food services, where pre-planned ingredients are sent to customers with recipe cards to be assembled by the consumer. Meal kits’ popularity in Australia has grown tremendously in recent years. There are many factors that have led to the surge of uptake of meal kits, but the main driver is our lifestyle changes. These lifestyle changes have been attributed to the COVID-19 pandemic, our work-life balance, and the rising cost of living. Together, these elements have created a market allowing meal kits to expand vastly and become a growing trend within the community.

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Ashleigh Kaye

We’ve all heard of them before, but not everyone has tried the “easy meals” fad that has been growing steadily for the last decade. These make-at-home meals differ from the pre-cooked, heat-and-eat type. They utilise a choice of recipes and then deliver those recipes chosen. You then receive the ingredients and recipe cards to your door ready for you to recreate the meals yourself. There are multiple companies that offer these helpful and time-saving products such as Dinnerly, Hello Fresh, Every Plate and Marley and Spoon. Is one better than the other? That probably comes down to personal choice.

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Chloe Knight

Ahh, meal kits. A parent’s saving grace, a uni student’s shining star, and a child’s chance to stop eating that sloppy, day-old, steamed vegetables (shh, mums, dads, I won’t tell anyone!). Meal kits. In other words, delicious food is delivered directly to your door. No need to go to the supermarket, no crowds to bustle through, nothing but peaceful bliss and delish! But what if I told you right now, that by purchasing these convenient and tasty ready-to-go meals, you’re encouraging the everlasting destruction of our planet? Yeah, I know, it sounds like a big price to pay when you just wanted to eat some good food, but this is reality.

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Bita Ardebili Fard and Sarah Parsons

Drones are not only environmentally friendly, but they will also help save you time and money!

In this fast-paced world that we live in, everyone is always busy and on-the-go, and people usually don’t have enough time to get through everything that they need to do during the day.

Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.

By Kiara van der Waal

Throughout the pandemic, eSports has become one of the top trends for the age group 18-34 years of age. Since Fortnite was released in 2017 and it has skyrocketed the media. Even if you do not play it, you will most likely know what it is. According to gallantway.com.au , within two weeks of its release, it had 10 million users. It became one of the most popular eSports around the world of gamers, no matter who you were, your friends, family, or even the people you walk past in the shopping centre all know what Fortnite is.

At Reflected Image PRoductions we provide our clients with a number of different services, one in particular is Media Relations.

In this article, we will be discussing media relations and its role within Public Relations. Media relation refers to the relationship a company develops with journalists.