Our PR Director, Michelle Smytheman, is passionate about helping emerging professionals in the communications industry and teaches at the University of the Sunshine Coast. As part of an assessment task this year, there have been some excellent blogs written by first-year students about emerging business trends. We are proud to share their work.
Throughout the pandemic, eSports has become one of the top trends for the age group 18-34 years of age. Since Fortnite was released in 2017 and it has skyrocketed the media. Even if you do not play it, you will most likely know what it is. According to gallantway.com.au , within two weeks of its release, it had 10 million users. It became one of the most popular eSports around the world of gamers, no matter who you were, your friends, family, or even the people you walk past in the shopping centre all know what Fortnite is.